By Gillian West

UKTV has refreshed its Alibi channel to give it a distinctive personality that reflects its new brand proposition of offering “a masterclass in deduction”.

Art & Graft was approached to evolve the core Alibi branding and produce a new, premium, on-screen package which could build on the heritage of the channel, whilst also appealing to new audiences and communicate the channel’s passion from crime drama.

With many obvious crime drama clichés, Art & Graft extended the smart, fun and interesting attributes of crime drama into the channel design. Using the string theory concept of a complex web of evidence as a core Read full story ›

Source: The Drum