By Audrey Kemp

With 44 million loyalty members and counting, Ulta Beauty isn’t just a beauty retailer – it’s a cultural powerhouse. Now, with Kelly Mahoney stepping into the CMO role, the brand is doubling down on personalization, innovation and deeper consumer connections to shape the future of beauty.

Ulta Beauty isn’t just selling beauty products – it’s making beauty personal.

With over 1,400 stores and a fiercely loyal fan base, the retailer has long been a powerhouse in the industry. Now, as Kelly Mahoney steps into the chief marketing officer role, Ulta is entering a bold new era – one fueled by deeper consumer Read full story ›

Source: The Drum