By John McCarthy

Lingerie brand Ultimo has appointed London consumer agency instinct PR its retained communications account.

Instinct PR has been tasked with handling all consumer and trade media, brand campaigns as well as raising awareness of new Ultimo shop launches.

Ultimo founder, Michelle Mone, said: “We wanted a PR agency with untouchable fashion credentials, who understands the strategic and creative needs of big brands and who will deliver impactful communications campaigns.

“Instinct PR ticked all the boxes and we’re delighted to have them on board as we begin our mission to get women thinking of lingerie as an extension of their wardrobe.”

Jonathan Kirkby, founder and Read full story ›

Source: The Drum