By Michael Feeley

Lingerie brand Ultimo is set to experiment and trial ideas for digital advertising to boost its web business awareness and revenue.

Led by 7thingsmedia, their recently appointed digital media agency, the lingerie retailer will run a series of test digital media campaigns reviewing their effectiveness to increase awareness, traffic and revenue.

7thingsmedia is tasked with devising, planning and buying the media for the different campaigns with the objective to provide tangible insights into market while delivering campaigns that will increase reach and traffic. Over the coming weeks Ultimo will explore wider experimental avenues for digital advertising, in the run-up to the launch Read full story ›

Source: The Drum