Uncle Ben’s centres new campaign on YouTube cooking channel
Uncle Ben’s has created a dedicated YouTube channel as part of a new campaign aimed at encouraging children and families to cook together.
The Ben’s Beginners campaign and channel will begin with an online film, which rolls out from today (26 August), to raise awareness of the issue of disappearing family cooking skills.
The channel will feature a series of weekly shows hosted by American DJ and barbecue cook DJ BBQ, where he will show seven YouTube stars how to cook a simple meal. This is supported by a set of videos where presenter Lisa Faulkner will teach kids the basic skills Read full story ›
Source: The Drum
