By Leonie Roderick

Speaking at Advertising Week Europe, Mark Given, head of brand Sainsbury’s, said that when he started his career in marketing as an assistant brand manager for Pringles, his job was very straightforward in terms of handling agency relationships. Nowadays, brands are expected to deliver “an omni-channel customer experience” by joining up the dots – something that Given argues is increasingly difficult due to fragmented agency relationships.

“I would argue that our industry is filled with siloes that are not organised around putting the customer at the heart of decision making,” he said.

“In my early career, I had one or two agency Read full story ›

Source: Marketing Week