Under Armour extends relationship with boxing superstar Anthony Joshua
Under Armour has extended its partnership with British boxing star Anthony Joshua with a new multi-year deal which highlights the growing international appeal of the undefeated heavyweight.
Under the terms of the deal the Baltimore company will continue to supply the IBF world heavyweight champion with his in-ring apparel. Joshua will also lend his image to Under Armour’s future marketing campaigns.
“I am delighted to be committing my long-term future to Under Armour,” said Joshua. “It is a partnership that has been incredibly successful to date, the brand has helped me increase performance with custom products and new technologies.”
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Source: The Drum
