By Haley Velasco

Under Armour has created a digital campaign that focuses on women, their careers and their craft.

The brand explained the idea behind the campaign focused around the notion, that the phrase ‘You’re so pretty’ was still the highest compliment some people think a woman can receive and to counter that.

Attica Jaques, vice president of brand management, Under Armour, said that the campaign aims to “celebrate and inspire the strong female spirit.”

“We want women to know Under Armour is proud of your achievements, whether it’s in the gym, on the field, at work, or in any other part of Read full story ›

Source: The Drum