By Minda Smiley

Under Armour has officially named Droga5 as its agency of record after more than two years of working together.

The agency will now handle the brand’s training, basketball, running, global football, and connected fitness advertising in addition to women’s, which it was awarded in September of 2013.

After winning the women’s business, Droga5 created the massively successful ‘I Will What I Want’ campaign featuring ballerina Misty Copeland and model Gisele Bündchen, which won two Gold Lions and the Cyber Grand Prix at the Cannes Lions Festival as well as other awards.

Kevin Plank, founder and CEO of Under Armour, said: “David Read full story ›

Source: The Drum