By Tony Connelly

Michael Phelps has proven integral to the success of Under Armour‘s Rio Olympics campaign however the US swimmer opted for rival brand Nike in his Sports Illustrated magazine front cover.

Appearing alongside gold medal swimmer Katie Ledecky and the world’s top gymnast Simone Biles, the 18-time Olympic gold medalist put the logo of his sponsor’s rival front and centre on the cover of a national magazine which reaches over 18 million people each week.

“This will go on the wall at Nike,” said Rick Burton, a former US Olympic Committee chief Read full story ›

Source: The Drum