By Shawn Lim

Jessie J last week launched her campaign with Make Up For Ever in Japan, the latest part in a long-term, unique influencer partnership.

Universal Music Group launched a campaign in late 2016 with French cosmetics brand Make Up For Ever under the #IAMANARTIST banner that combines elements such as music, brand and influencer marketing.

The campaign saw Grammy-nominated British singer Jessie J collaborating with fashion photographer Rankin and acclaimed international makeup artist Sammy Mourabit to release a single called ‘Can’t Take My Eyes Off You’.

The music video garnered more than two million views on YouTube and streams on Spotify, as Read full story ›

Source: The Drum