By Seb Joseph

Maria Casino is exploring how it can tap into the UK’s luck and superstitions to boost awareness and players to its site after the results from a three-tiered campaign proved it was a good gamble.

The gambling firm worked with agency Roast to implement the strategy, which saw it take an alternative approach for its first campaign by leveraging insights into people’s luck and superstitions for its own gain. It aimed to make the day lucky for one in three players of a specially built game that offered 420 European flights, iPads and other prizes. The game was successful in driving Read full story ›

Source: The Drum