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Unicef's 'World Upside Down' ad calls for action to help children seeking asylum

on Nov 4, 2015 | 0 comments

By Rebecca Stewart

Unicef UK has released a film calling for urgent action to help children affected by war, emergencies and natural disasters. The powerful campaign aims to reflect the experiences faced by children in Syria and other conflict zones

The ‘World Upside Down’ spot shows a British family enjoying what appears to be an ordinary day out at the park. However, each time the children spin upside down by dangling from climbing frame or doing a headstand the camera flips 180-degrees – revealing a glimpse of what life would be like if they lived in a war zone.

The ad has been designed to Read full story ›

Source: The Drum