Unilever ad for Sure deodorant banned over claims it was 'superior' to Nivea
A TV ad for Unilever-owned deodorant brand Sure has been banned by the Advertising Standards Authority (ASA) after comparing its effectiveness against rival brand Nivea was found to be misleading.
The advert for Sure Invisible Black+White deodorant included a bar chart titled Yellow Stain Effectiveness and showed a higher reading for a Sure product than a Nivea one.
Beiersdorf UK, owner of Nivea, challenged whether the ad’s claim that Sure was superior to Nivea Black and White antiperspirant could be substantiated.
Unilever explained that the ad represented a new formula of Sure Invisible Black+White, which offered improved yellow stains protection compared Read full story ›
Source: The Drum
