Unilever and Barclays to challenge audience with real-time briefs at The Drum Live
Top marketers from Unilever, M&S and Barclays will debate the emergence of real-time marketing at The Drum Live tomorrow – before inviting the audience to take part in a very special real-time creative challenge.
Unilever’s global media director Jay Altschuler, Barclays’ marketing director Sara Bennison and M&S’s brand and marketing manager Ira Dubinsky will be interviewed on stage about how they approach their creative briefs in today’s ‘always-on’ world.
From how they match their messages to the right media channels to how they handle the unique pressures of social media, the expert ‘Fast Ads’ panel will paint a Read full story ›
Source: The Drum
