By Tony Connelly

Unilever has completed its global media agency review and announced that it will retain its current agency partners.

The British-Dutch multinational company undertook a periodic evaluation of its media agency arrangements and decided that WPP’s Mindshare, Omnicom’s PHD and IPG’s Initiative Media would remain its global agencies of choice.

Luis Di Como, Unilever Senior Vice President Global Media, confirmed to The Drum that “all three incumbent agency groups – WPP’s Mindshare, Omnicom’s PHD and IPG’s Initiative Media – will continue to remain on Unilever’s roster of agencies”

Di Como said that given the “dramatic changes” to the media landscape and how it is Read full story ›

Source: The Drum