By Natalie Mortimer

Unilever’s global start-up platform the Foundry will help the FMCG giant “stay ahead of the game” and strengthen its positioning as a leader in the industry, according to senior vice president of global marketing Marc Mathieu.

Speaking to The Drum following a live pitch session at Ad Tech London, which saw industry chiefs from Unilever, Diageo, Shop Direct and Havas crown start-up Seenit as The Next Big Thing, Mathieu said the Foundry is just as much about playing a leadership role in innovation as maintaining its position in the industry.

“The goal is for us, as one of the biggest Read full story ›

Source: The Drum