By Sarah Vizard

The move comes after Unilever reported better than expected results for 2015, with underlying sales up 4.1% for the full year although net profits dropped 5% to €5.3bn. However, CEO Paul Polman warned of “tougher market conditions” in 2016 and said the company is braced for “high volatility”, making cost discipline vital.

Unilever is targeting full-year savings of around €1bn from 2018 by reducing overheads and brand and marketing investment. Zero-based budgeting will apply across the business in order to boost operational efficiences.

“We are further strengthening our innovation funnel while shortening innovation cycle times, stepping up our digital capabilities and Read full story ›

Source: Marketing Week