By Danielle Long

Unilever cleaning brand Jif has launched its first marketing activity in 19 years with a new campaign to reposition the product.

The campaign aims to appeal to a younger audience and demonstrate how the cleaning product can help restore old and neglected items.

The quirky ad, called End BBQ Neglect, features a man walking into people’s gardens to inspect the cleanliness of their barbeques.

It launched this month to capitalise on the annual Australia Day public holiday, which is traditionally celebrated with barbeques across the nation.

Paul Connell, ANZ Homecare Director at Unilever, said the company was “excited” about “the possibility of Read full story ›

Source: The Drum