Unilever targets 10% sales from ecommerce this year as it defends zero-based budgeting
The news was announced today (14 March) at the company’s first quarter results conference call. While the FMCG giant reported underlying sales growth of 4.7% during the first quarter, its turnover declined 2% to €12.5bn (£9.94bn).
Unilever’s CEO Paul Polman said that while the company was initially “behind others” when it came to its ecommerce offering, it is now growing ahead of the market.
“We’re growing at 80% – ahead of the market which is growing at 50%. At the moment ecommerce makes up 7% of our business, but that could well be 10% by the end of the year, which is Read full story ›
Source: Marketing Week
