Unilever to drill down on marketing ROI as it announces sale of ‘declining’ Flora and Stork brands
Unilever will be putting pressure on its marketing divisions to improve return on investment (ROI) in the coming months as part of plans to improve its margins, while a sale of its spreads business is also on the cards.
As a part of a business review, Unilever will restructure in a bid to increase the gains of its cost-savings programme – a move designed to placate shareholders following a tense, but ultimately failed, takeover bid from Kraft Heinz. The bid resulted in calls to disintegrate the business.
Paul Polman, chief executive of Unilever, said: “Most of Read full story ›
Source: The Drum




