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Unilever unveils six briefs to start-up community as continues hunt for partners to help it 'prepare for tomorrow'

on Sep 23, 2014 | 0 comments

By Jessica Davies

Unilever has unveiled six briefs to the start-up community as it looks to conitnue its hunt for partners to help it tackle the “consumer needs of tomorrow”.

The launch of the briefs (details below) marks the latest step in Unilever’s global start-up initiative – The Foundry – created to help it scale its Internet of things ambitions.

By issuing the briefs, all geared towards sustainable and cost-effective living appliances, it hopes to find the “best and brightest” start-ups to come forward with pitches.

Start-ups can submit their entries via The Foundry website.

Marc Mathieu, senior vice president, Global Marketing, Read full story ›

Source: The Drum