Unilever uses interactive PlayRoll feature to increase mobile ad engagement in Flora butter marketing campaign
Unilever is utilising a mobile Playroll feature from the creators of PlayCaptcha as part of its £10m Flora butter marketing campaign.
The feature offers an interactive alternative to current pre-roll advertising and works using the drag and drop method used by creators Future Ad Labs in the PlayCaptcha alternative to text captchas.
In the Gold from Flora ad, users are encouraged to drag and drop a sunflower and butter whirl into the Gold from Flora pack to reveal an animation.
Caroline Jary, brand building director for spreads at Unilever UK, said: “With mobile ad spending in the UK continuing to show significant growth Read full story ›
Source: The Drum
