Unilever vows to stamp out female stereotyping in its adverts
Unilever has committed to stop stereotyping women in adverts, promising that it will “advance portrayals of gender” across more than 400 of its brands – which include Knorr, Dove, Cif and Surf.
The brand made the public declaration of its intent today (22 June) at the Cannes Lions festival in France, explaining that it would initially focus on women by addressing three key areas: role, personality and appearance.
The message sent out to its agencies it that the roles women play in its ads must now be broadened to “represent aspirations and wider achievements beyond product-related responsibilities” while their personalities Read full story ›
Source: The Drum
