By Seb Joseph

United Biscuits McVitie’s is spending its biggest shopper marketing outlay on a campaign aimed at securing more shelf space in-stores by making the brand’s penchant for showing adorable creatures emerging from biscuit boxes a reality.

The biscuit maker knows its audience. So much so that it believes its decision to give away furry versions of the cute animals from its ads will sell more than 35 million packets over the next six months.

Fans have a one in ten chance of winning a cuddly toy, dubbed “sweet friend” for those adult biscuit lovers, when they text a code on the inside of Read full story ›

Source: The Drum