United Colors of Benetton teams with UN to champion women’s rights
United Colors of Benetton has partnered with the United Nations to create an ad campaign in support of its International Day for the Elimination of Violence Against Women.
The aim of the global campaign, which features a group of men ‘stoning’ a woman with flower petals, is to raise awareness of all forms of discrimination and abuse against women and the need for prevention programmes.
An TV ad, which will also be seeded across social networks, forms the centre of the campaign and will be aired globally from today (25 November).
As part of the partnership Benetton, which has long supported social issues, Read full story ›
Source: The Drum
