Universal Music's planning boss says balancing data with human intuition is still the key to marketing success
The music industry is the midst of a data revolution but it is the restrained and informed use of such information that will crown the winners in the space, suggested Universal Music’s research and planning boss.
It’s not a novel suggestion, but Jack Fryer believes it’s an argument worth repeating. Speaking at The Drum’s Future of Marketing event on ‘The Power of Music in Marketing’ Fryer said that for all the data at a marketer’s disposal there are some things that just can’t be predicted.
Would data have foresaw the proliferation of punk music in the 1970s had the technology, Read full story ›
Source: The Drum
