Univision uses a GIF to share Latin Grammy Awards ratings on Twitter
It’s not always easy to add glitz and glamor to TV ratings announcements even when the ratings are great. Univision just became the first network to use an animated GIF in their ratings announcement for the Latin Grammy Awards that they shared on Twitter.
#LatinGRAMMY reached +8M P2+ and made @Univision No.2, beating CBS, NBC & FOX among A18-34 https://t.co/qQGvC8WhbM pic.twitter.com/N7is5PTev2
— UCI Public Relations (@UCIPRTeam) November 20, 2015
The creative announcement was just put out after a recommendation from Twitter’s head of news partnerships <a target=_blank Read full story ›
Source: The Drum
