Univision’s audience is mobile-first and the network has a strategy to match
Univision is preparing for its busiest year yet. Its audience is growing rapidly and they are invested in the 2016 presidential election like never before; when not consumed by politics, they are watching and engaging with Univision original programming across all platforms, particularly on mobile.
Univision Digital’s audience spends 36% more time on smartphones than the general population and 91% of TV viewers watch live in primetime (compare this to 56% for NBC). This has forced (in a good way) Univision to innovate with live programming and second screen experience, and the network has become the envy of its linear counterparts Read full story ›
Source: The Drum
