By Staff Writer

The challenge set by Metro in partnership with Asda was to amplify the Good Deed Feed which promotes acts of kindness in the newspaper. Resources available to the teams was coverage by the Metro, including advertising space, and Asda’s Facebook page (with over one million active followers), as well as its community champions who could be used to spread the word among local shoppers. IBM had also offered resource to help achieve any build requirements.

“When we read the Metro brief we thought that was spot on and we followed what they were thinking. Our [Asda and Metro’s] audiences are Read full story ›

Source: The Drum