By Stephen Lepitak

Unruly has partnered with Index Exchange – a division of Casale Media – to create the programmatic media trading desk, UnrulyX, which will allow advertisers to purchase video inventory from publishers.

The platform will guarantee viewability of premium video impressions through real time bidding (RTB) and will be integrated directly into premium publisher platforms in order to relay native video adverts into homepage newsfeeds and content streams, using Unruly’s ViewPlay technology.

The winning bidder will be notified through UnrulyX when a video player is directly viewable for three continues seconds.

Rowena Johnson, global digital director at MediaCom, described the platform as “very welcome” Read full story ›

Source: The Drum