By Jessica Goodfellow

News Corp-owned video ad tech company Unruly has partnered with AppNexus to allow advertisers and publishers to transact premium outstream video campaigns at scale in what it’s stakeholders say is a “fair and open market”.

Clients will have access to Unruly’s ad placements across publisher sites through AppNexus’s open exchange and private marketplace, which will be made available by the end of the month.

It means AppNexus buyers will be able to benefit from more than a billion monthly viewable outstream video impressions via UnrulyX, Unruly’s viewable video SSP. The latter’s portfolio of user-initiated placements on premium publishers’ sites spread across business, Read full story ›

Source: The Drum