By Ishbel Macleod

Adidas is the first brand to use the new Unruly in-feed platform which enables advertisers to deliver native video ads at scale across the Open Web.

Optimised for mobile delivery, the new format is being launched in response to a growing demand from brands who are using video to reach and engage consumers on their smartphone and tablet devices.

The system is being piloted by Adidas to promote its #predatorinstinct campaign.

“There’s a growing expectation that social ads will be delivered as part of the content stream and deeply integrated within the content experience rather than being shoved off in a sidebar or Read full story ›

Source: The Drum