By Ben Sutherland

Christmas is by far the biggest event in the retail calendar. So, with online sales exceeding £22bn over the holiday last year, it’s hardly a surprise that marketers have been planning since the end of last year’s festivities – if not since last Christmas. The holiday build-up, the Christmas Eve rush, the Boxing Day sales have long been key points in any retailer’s calendar with billions being spent year-on-year by brands.

The arrival of new festive retail phenomena such as Black Friday and Cyber Monday are increasingly extending the traditional Christmas spending period.

The Black Friday bonanza helped online retail sales surpass Read full story ›

Source: The Drum