By Doug Zanger

According to Later, Instagram is in the midst of testing new analytics tools that provide deeper analytics — a move that continues the Facebook-owned photo-sharing platform evolution to be more valuable for brands and marketers, and closer to the familiar Facebook advertising ecosystem. Recently, Instagram began testing new features for business profiles including adding a “contact” button, a linkable location tag and a category (much like business pages for Facebook) for profiles.

The Instagram analytics, known as Insights in the app, provide follower data including who they are, where they’re located, when they’re online and how many people viewed Read full story ›

Source: The Drum