By David Black

‘Choice’, ‘engagement’, ‘authenticity’. These are the terms that stood out at this year’s inaugural UK Digital Upfronts. We are in the midst of a new age of creativity, for content creators and for brands.

And the Digital Upfronts showed that the UK continues to be at the forefront of innovation. The week built on the tradition of TV Upfronts which provide advertisers with an advance view of the season’s programming. Here in the UK, the Digital Upfronts, organised by the Interactive Advertising Bureau (IAB), provided a platform for media owners, technology companies and content creators to showcase their creativity Read full story ›

Source: The Drum