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US Ad of the Week: American Cancer Society ‘Courage’

on Nov 18, 2015 | 0 comments

By Minda Smiley

The American Cancer Society’s latest public awareness campaign, called ‘Advantage Humans,’ aims to highlight the range of emotions that help humans stay strong and battle the disease.

One of the spots, called ‘Courage,’ shows a teenage boy preparing to pick up his prom date. He nervously walks out of his car and adjusts his bowtie, leading viewers to believe that he’s the one trying to find the courage to walk up to his date’s door.

Yet viewers quickly realize that the true courage is behind the door when his date, who has lost all of her hair from cancer treatment, appears to Read full story ›

Source: The Drum