By Minda Smiley

Innocean USA’s wacky spot for old-fashioned Dallas candy store Atomic Candy has been voted by US Creative Department readers as Ad of the Week.

The ad, called ‘Explore,’ features a man standing in his bathroom as he picks at a red growth on his face that turns out to be a piece of candy. After he pulls it off and eats it, another piece of candy pops up in the same spot.

When he pulls that one off, hundreds of different colored candies fall out of his face and into the sink.

With the theme of candy exploration, the man’s mutation is meant Read full story ›

Source: The Drum