US Ad of the Week: Craftsman ‘Dad’s Motorcycle Story’
By Minda Smiley
Just ahead of Father’s Day, Craftsman took the term ‘father figure’ quite literally and released a playful spot that features actual father action figures.
Voted by US Creative Department readers as Ad of the Week, the spot was created by Havas Chicago.
As a dad tells his son the story of one wild night he had back in 1982, figures are used to re-enact moments such as when he claims he scared off a pack of wolves with a flaming torch.
At the end, the ad prompts viewers with: “This Father’s Day, buy dad a tool worth bragging about.”
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Source: The Drum




