By Minda Smiley

Ulta Beauty’s short film documenting a breast cancer survivor’s first haircut post-treatment has been voted by US Creative Work readers as Ad of the Week.

Created by Mullen Lowe, the moving ad features a narrative written by survivor Tracy DeSoto that initially is full of despair. Yet when read backwards, its meaning is entirely changed and is turned into a message of hope.

The video prompts viewers to donate to the Breast Cancer Research Foundation. According to Ulta Beauty, the company has raised more than $10m for breast cancer research since 2009.

To further raise funds during Breast Cancer Month, Ulta Beauty will Read full story ›

Source: The Drum