By Minda Smiley

Advertising spend in the US declined 3.9 per cent to $36.4bn in the third quarter of 2015, according to Kantar Media.

The latest figures are in line with this year’s overall ad spend in the US. According to Kantar, ad spending fell four per cent during the first nine months of 2015.

Kantar does not yet include online and mobile video advertising in numbers in its reports, but the company noted that its analysis shows that these channels are growing rapidly at the expense of other media.

In the television realm, Spanish-language TV was the only category to see ad spend growth with Read full story ›

Source: The Drum