By Minda Smiley

Forging an emotional connection with consumers isn’t an easy thing to do for a credit score company, but Experian has managed to do just that with its latest campaign.

Called ‘Credit Skills’ and created by The Martin Agency, the campaign has been voted by readers as US Creative Work of the Week.

The spots are focused around the idea that “everything you’re good at now, you were once pretty bad at,” according to the agency. The campaign aims to show viewers that credit isn’t just a score, it’s a skill that can be improved upon over time – and Experian is there Read full story ›

Source: The Drum