By Minda Smiley

Boston-based Connelly Partners was recently tasked with helping Gorton’s Seafood reintroduce and modernize its 42-year-old fisherman mascot, and the result is a humorous series of videos that feature Gorton’s Fisherman trying to make sense of life on land after spending years at sea.

In the ads, Gorton’s Fisherman partakes in many “land” activities, like working out at the gym, going to a football game and having a drink at the bar, but his penchant for all things sea makes him stick out like a sore thumb. For example, in ‘Coach‘, he tries to emulate the famous Gatorade Read full story ›

Source: The Drum