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US Creative Work of the Week: Gyro creates harrowing domestic violence PSA for Joe Torre Safe at Home Foundation

on Apr 13, 2017 | 0 comments

By Minda Smiley

The Joe Torre Safe at Home Foundation, an organization whose mission is to end domestic violence through education, has released a powerful PSA campaign that illustrates how kids who live with abusive parents can end up becoming abusers themselves as adults if they don’t receive help and guidance at an early age.

Created by Gyro, the ‘End the Cycle’ PSA opens with a man yelling at someone on his phone while sitting in the driver’s seat of his car. As he yells things like “you disgust me” and “you’re a terrible mother,” another man sitting in the backseat repeats his Read full story ›

Source: The Drum