By Minda Smiley

Brands love to get in on the excitement of (made-up) food holidays like National Pancake Day, National Donut Day and National Chocolate Ice Cream Day on social media. Recently, fast-food chain Jack in the Box created an entire social media campaign around National Burger Day (May 28) to promote its ‘buy one, give one’ offering with a series of six short videos.

Created by David&Goliath, the campaign has been voted by US Creative Works readers as US Creative Work of the Week.

In each short film, brand mascot Jack Box – who also “serves” as the brand’s founder and Read full story ›

Source: The Drum