By Minda Smiley

The Philadelphia Museum of Art wants Philly locals and tourists alike to know that you don’t have to know who Picasso is to enjoy the iconic museum’s collection of artwork.

That’s why the museum’s latest campaign, created by Philly-based agency Brownstein Group, is geared towards people from all walks of life rather than art enthusiasts. According to Brownstein Group, the latest effort marks the first time in nearly a decade that the Philadelphia Art Museum has rolled out a campaign that is aimed at attracting visitors from different demographics.

The ads, which span TV, digital, and out-of-home, feature the kinds of Read full story ›

Source: The Drum