By Minda Smiley

Unlike many of its counterparts, Wendy’s Super Bowl ad didn’t star any celebrities or make a political statement. Instead, the fast food chain used its 30-second game day slot to make fun of its fictional rival Othr-Guyz, which is apparently a purveyor of frozen beef patties.

In the ad, a hapless Other-Guyz employee is seen defrosting a giant pile of frozen beef patties with a hairdryer while Foreigner’s “Cold as Ice” plays.

The ad – which plugs Wendy’s “fresh, never-frozen” beef – directs viewers to othr-guyz.com, where they can find out more about Othr-Guyz’s “freezy diskz” patties (which apparently double Read full story ›

Source: The Drum