By Minda Smiley

This week, Facebook appealed to advertisers with the announcement that they will begin offering product ads. The site says these ads will allow businesses to showcase more products with users being able to discover more relevant products.

Product ads allow advertisers to reach people who visited their website or app (via Custom Audiences) or reach people based on their locations and interests. With the success of Google Shopping, the search engine’s ads for products based on search results, Facebook is hoping to see similar results.

Facebook said businesses are already seeing results from product ads. Target used them Read full story ›

Source: The Drum