US first quarter online ad revenues hit all-time high of $15.9bn
By Minda Smiley
Internet ad revenues in the US hit a first quarter record of $15.9bn this year, according to the Interactive Advertising Bureau (IAB).
This marks a 21 per cent increase over 2015’s first quarter online ad revenues, which brought in $13.2bn. According to the IAB, the spike marks the highest first quarter year-over-year jump in the past four years.
David Doty, executive vice president and CMO at IAB, said: “These landmark revenues confirm the growing importance of interactive for brand marketers to reach consumers who are increasingly spending their time on digital screens. Last year the industry reached its highest level of investment Read full story ›
Source: The Drum
