US ice cream firm Ben and Jerry ignore plea from grieving family to change name of brand
By Noel Young
The American ice cream firm Ben & Jerry’s have turned down a plea from a grieving family to rename its “Hazed & Confused” ice cream, defying anti-hazing activists who say the name is insensitive to victims of the dangerous college tradition.
Lianne and Brian Kowiak’s 19-year old son, Harrison Kowiak, died of a head injury during a fraternity “hell week” hazing ritual at Lenoir-Rhyne University in Hickory, North Carolina, in 2008.
The company found nothing in its marketing for the chocolate and hazelnut flavor that “condoned hazing, supported hazing, or even inferred hazing,” said Sean Greenwood, a Read full story ›
Source: The Drum




